When you begin the enormous task of promoting yourself on social media, you need to ensure that you choose the appropriate social media channel for the specific message you’re sharing and for the audience you’re targeting. In other words, if your business is all about gardening then you might have a slightly older audience, in which case a channel like Instagram may not be the best place for you. Of course, you should always do your research.
So how do you go about creating your Facebook page and what can you do to help it thrive?
Facebook Pages – Some Advanced Features
Creating a Facebook page isn’t really that different to creating a profile page. Once you’ve set up a new page, all you then have to do is to start populating it with the usual information and some good eye catching images. That means a profile picture and a cover image – and these should should be something crisp, large and grabs your attention.
But, as always, the devil is in the details and there are a lot of cool additional things you can do to get more exposure and success for your new page…
You should definitely check out the ‘Insights’ tab along the top of your page. Here you can see which of your posts is performing well (and which aren’t) and how many new followers you’re getting on a regular basis. This information lets you see what’s working so you can do more of it!
Likewise, the publishing tools option is a great way to do things like drafting or scheduling post. The latter allows you to spend a day writing some posts and then schedule them to be posted automatically at pre-determined date and time.
Call to Action
There’s a link just over your cover image in the bottom right. This is your call to action button and you can use it to send visitors to your website, shop or even a squeeze page. It’s definitely worth adding and using!
Did you know you can actually add a store to your Facebook page if you’re using WooCommerce or Shopify! This is a great way to increase your Facebook ROI!
Become a Local Business
If you have a physical business such as a high street store then be sure to let your visitors check in! Click the ‘About’ button, choose ‘Page Info’ and then insert your address; it’ as simple as that. Make sure to tick the option to let people sign in!
So there you have it; a few simple tips to ensure you get your new Facebook page off to a flying start…