Live video streaming might just be the next ‘big thing’ when it comes to internet marketing. In fact, it might just be the next big thing when it comes to mobile technology and the web in general. This is an upcoming platform that presents a ton of amazing opportunities that every serious marketer should be all over as soon as possible. This is the definition of getting ahead of the competition – and if you can start making waves here before everyone else gets involved it could potentially set you up for huge success in the future.
So What is Live Video Streaming?
First things first; what is video streaming? And how is this anything new?
In truth, video streaming of one kind or another has been around for a long time now. Of course we stream videos when we watch Netflix and video conferencing tools like Skype and Google Hangouts also allow certain types of streaming.
But what’s got everyone so excited right now is the advent of three new apps that are just brimming with potential. These are Periscope, Meerkat and Blab.
While these apps have their differences, they essentially all perform the same basic function and offer the same appeal. Using one of these apps, anyone can now start recording footage from their phone for people to tune into anywhere around the world and watch live.
When you load up any of the apps, you’ll immediately grasp the concept. You’ll be presented with a huge number of different streams to watch from users all around the world and when you select one you’ll be shown a live feed from their camera. This unlocks a world of completely unique content, from vloggers talking about things that matter to them and offering information and tips, to people walking down the road on their way to buy coffee. Meerkat describe it as the ‘closest thing to teleportation’ and it certainly does feel very much as though you’re able to see the world through the eyes of strangers.
On top of watching the feeds though, you’re also able to comment on them, ask questions, like your favorites, follow the top content creators and in the case of Blab even to join in with discussions and be featured in the videos yourself.