Facebook has 1 over billion users and over 600 million active daily users. And it also has the broadest age-range diversity, and all this means that you can get in front of a giant that caters to the needs to every business, every marketer, no matter what niche they are in.
Because it has such an active users base, and such diverse demographics, any serious business MUST be on Facebook.
This is why all businesses need to have a Facebook fan page. And the good news is that with the Facebook Fan page and its additional promotion tabs, you can combine Facebook and email marketing together to reach people and, most importantly, engage them!
This is great news for you in two ways: it adds value to your social media efforts and it also helps you build your email list efficiently.
There are numerous ways that a marketer or a business can increase their social presence on Facebook and engage their fans, hence creating brand awareness and building brand trust, while at the same time making sure they are building their email subscriber list.
However, out of the many methods available, only a handful are truly worth your time, effort, and the money you invest.
After all, even if you do need to spend money in order to make money (which is generally true), you know that the key is to have a great return on investment (ROI) and this means that you could effectively be getting subscribers for free! If you are spending $1 to gain a subscriber and your average ROI per subscriber is $1 you are building your list for free; in this case the key to building a list quickly is to spend more!
Next time we’ll look at how you can use Facebook promotions to engage your audience and how you can use those types of promotions to increase your email list.