If you’re a new internet marketer who is serious about creating your first information marketing business but don’t know where to start or you lack the confidence in your ability to create a product that people want to buy then please read on.
It’s no secret that more and more business is being done online than ever before and that more and more people are turning to the internet to search for the solutions to their problems. People will always be willing to pay for quality information to help them in all areas of their life.
These problems may be physical – being in pain, being overweight…
Or emotional – mood swings, depression…
Or sports related – improve golf swing, run faster…
The problem is that if you approach your business incorrectly you will see very little in the form of sales and your confidence will drop and this is when self-doubt appears. To counter this you need the correct business strategy and mind-set to overcome any frustrations.
Remember that you’re in business to help people!! In fact, Thomas Oppong, Founder of Alltopstartups.com and contributor to Entrepreneur.com stated…
“Don’t Just Start a Business, Solve a Problem
Think about this typical scenario…
A budding entrepreneur decides to sell an information product showing a consumer how to “Add 10 yards to their golf swing” And it tells them what they need to do; things such as invest in better clubs, get a mentor for some personal coaching etc. Unfortunately they make very few sales and become disheartened and this is a very common occurrence because their mindset and business approach is actually all wrong.
If you don’t believe me, just look through some articles on sites like Entrepreneur.com to realise that you need to produce a MUST HAVE product, not a NICE TO HAVE product.
And it must focus on what the consumer WANTS, not want they NEED.
The golfer WANTS a set of quick fixes he can use to improve his swing. He doesn’t want to waste time and money buying better clubs and paying for expensive one to one coaching; although this is what he NEEDS if he is to improve long term.
Now I love the Information marketing business and it is undoubtedly one of the most lucrative business models available and now is the perfect time to get started.
Not convinced yet? Here are a few more reasons…
- The start-up and running costs are minimal
- It is low risk
- It has a perfect sales model; selling 1 to many i.e. you are selling to a global audience and can even make money while you sleep!
So if it’s so good why aren’t we all doing it? Well, many internet marketers suffer from the idea that creating information products takes a lot of time, money and expertise in the niche but nothing could be further from the truth!
The thing is: Information marketing is SIMPLE but it isn’t EASY
And many people fail before they even start!
Why do people fail?
- Is it technology? No
- Is it a lack of money? No
- Is it a lack of time? No
Now you may think that all these things are reasonable obstacles and they are but it goes much deeper than that and the root cause of these obstacles is because they don’t have the correct mind-set and are full of self-doubt. The good thing about this is that can be easily fixed! You need to realise that success is more about mental endurance than physical or educational ability.
Harvard professor Dr. Ellen Langer once said “Where the mind leads, the body will follow”
The first thing you need to do is to determine your “Why”
- Why are you starting this business?
- What are your ultimate goals and dreams and why do they attract you?
Wasn’t it the ancient Greeks that stated “Know thyself” And when you do know yourself something magical happens and you lose self-doubt and begin to smash down the barriers of your business, you stop procrastinating and you achieve SUCCESS! So don’t be discouraged, especially if you have tried before and not got the results you wanted…
- Most experts started off where you are today
- The tech stuff isn’t that difficult and a lot can be outsourced
- Find a course that fits YOU and USE IT; TAKE MASSIVE IMPERFECT ACTION or you will NEVER see results
- You must believe in yourself and develop a positive business mind-set
SO many people give up after trying something once, or worse just as they are about to make the breakthrough that could change their lives. So take a moment and “know thyself.” Know your reason why and then you can start the shift in mind-set that will explode your success once and for all. Mind-set and a positive attitude are a crucial part of the puzzle for any entrepreneur yet it never gets discussed in traditional information marketing courses or coaching. In fact, there is a reason for this: Most people want you to fail because they can then sell you more products!
You see, any successful business owner has a specific mind-set which stimulates creativity, increases productivity and reinforces self-belief even when faced with so-called “failure.” So you really need to study and emulate these people and develop a positive wealth mind-set. You can make this shift all on your own but please be aware that it takes precious time and this is time you can never get back. You see, the information marketing business is exploding and it’s only going to get bigger so you really need to know how to create and market information products, BUT before you even begin to think about marketing and product creation, you need to have the positive mind-set that is crucial to success. Some people are born with it but most are not! But you can train your mind to work in different ways and to create new habits that empower you and greatly increase your chances of success.
Is this what you want? Well, if you do, please watch this free video which covers what we have just discussed and will offer you the opportunity to invest in an inexpensive course that will enable you to find your reason why, overcome FEAR, set goals, cultivate the wealth mind-set, overcome procrastination and greatly increase your chances of success.
So many people underestimate the power of the mind and how it can directly affect your business success. It took me a long time to realise this but when I did and made the changes outlined in the course I noticed a massive change, not just in my business life but also in my personal life so I heartily recommend taking a look.
Expand your mind and watch your life become richer in every way…