Well, this is the the final post in this list building series. I hope you have enjoyed these posts and learned a lot about building and maintaining your first email list. In this post you will learn how to use articles and free reports to build your list.
Getting new customers for your business should be your number one priority. It is every bit as important as providing a high quality product or service and this should go hand in hand with providing the best customer service you can, because happy customers are repeat customers.
Email marketing is a very low cost strategy that is proven to be very effective when used properly. Your email list gives you the chance to communicate information about your business, products and services to your subscribers on a regular basis. It can also be used to market new products and ideas and to provide excellent customer service.
As stated in a previous post, once your website visitors subscribe to your list they basically have given their consent for you to send them information, promotional materials and also to follow up with them after they make a purchase. It is essential when using email marketing that you present your promotional items in a way that grabs the attention of your subscribers and keeps them wanting more.
One of the best ways to do this is to provide fun, entertaining and high quality informational articles. Well written articles packed with useful information will help you to build your list and keep your subscribers on your list for longer.
Many entrepreneurs already understand the importance of using articles to increase traffic, attract new customers and for search engine optimization. Well written articles will not only provide the information people are looking for, but it will also help them find you.
Whenever you write and post an article online, whether that be on your website or blog, or submitting it to an article directory such as Ezinearticles.com, it will be indexed by the search engines. Then when people go online to search for information related to the topic of your article you will have a much better chance of being found and thus attracting their attention.
The real magic of using articles in this way is to use them to provide a link back to your optin form via the signature block. Use this for every article you publish or submit online. The signature box is simply a short note at the end of your article that may include some basic information about you (the author), your business and a link back to your website/blog where they can find more information.
A tried and tested way of improving the results you receive from every article you publish is to offer readers a free report containing more information on the topic to anyone who clicks the link and subscribes to your email list.
If you have ever subscribed to an email list in exchange for a free report or short course then you have seen this technique in action and you know first-hand that it works!
When you start building your first email list it’s important to remain focused on your main objectives. There is a lot to learn and the process may take some time, so do your research, learn everything you can and you will have no problem getting the results you desire.
Now go out there and build your list. You won’t regret it…