Digital Profit Success

Your Mission Statement

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mission-statement

When you are trying to establish your brand, you also need to create a mission statement that really defines your brand.

In all honesty, it is probably best to create this first so you really know and can focus on what your brand stands for.

So what is a mission statement? Well, put simply it is a short paragraph or line that tells prospects what your business is about, what you do and why you do it. This is your goal, your vision and your commitment.

From here, you will then have a more inspiring vision that you can use in order to inform your other choices – such as your choice of logo and brand name (if not using your own name as a personal brand).

Now your logo really stands for something. And when that’s the case, people can stand behind you and come into line with your ideals and become your biggest fans.

 

What Is A Brand?

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Any marketer worth his salt knows that branding is crucial to their long term success but many of them make the mistake of thinking that a brand is all about a logo, but this is thinking too simply.
 
So if a brand isn’t just a logo, then what is it all about?
 
Well, one other obvious aspect of a brand is the name. Your company needs a name and likely this name will also be the name of your website. Having a brand name like this for your website is one of the best things you can do to start getting attention for your business immediately. Try to make your name congruent with your business and easily recognisable.
 
Google has stated that brands are far more successful at search engine optimization these days, and certainly from a user’s perspective, brand names are a lot more memorable and professional sounding. In other words, calling your fitness based website something like ‘FitLand’ will work much better than ‘FitnessAndHealthArticles’.
 
You also need a visual style. Once you’ve created your logo, you’ll have chosen some colors and maybe some images that will relate to your business and that will form the basis of these logos. Now you need to take those colors and shapes and work them into everything else you do. If your logo is red, your website and your social media pages need to incorporate this red color. Having this consistency across your logo and website helps to tie everything together and makes it easier for people to remember you.
If you want to learn more about branding and how it fits into your business success, you may want to take a look at this free video.

Making An Impact

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If you want to make the maximum impact on the web, then it’s simply not enough to have a social media account(s) and a blog. You really need to ensure that there is a brand behind that social media account and behind that blog – something instantly recognisable that ties all of your posts and comments together under a single banner and something that people will feel is more than the sum of its parts and is a guaranrtee of quality.

But a brand isn’t just a logo. In order to have a real brand that has raving fans, you need to know what it is that makes something like this work and how to go about building yourself an image and then (more importantly) how to gain exposure for that image.

Affiliate Marketing on Facebook

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If you are an affiliate marketer, you have probably heard that social networking sites are great for boosting affiliate earnings. But do you really understand how to use them to their benefit? Sometimes, if an affiliate marketer is too pushy they may appear to be spammy – you know the type that ends up posting their links on other peoples’ fan pages or worse – spamming their own friends and family.

There are several ways you can pursue your affiliate marketing on Facebook and it can be quite lucrative, especially considering that Facebook traffic is continually on the rise! You just need to work out how to best cater to your target audience and their needs on Facebook.

Here are just 3 ways to market on FB:

Fan pages
These are one popular way to pursue affiliate marketing on FB. Anyone can create a fan page, and yours can be for a specific brand or niche topic, like parenting. You’ll want to grow a list of followers on your fan page by providing lots of interaction, tips and yes, links to products they might like.

FB Groups
While your FB pages are usually meant for fans to follow a leader in a niche (YOU), a group is for like-minded people to be able to interact.

So you could have a parenting Facebook group for Moms of autistic children, for example. You could provide tips for working with autistic kids, and sometimes provide a link to toys that are good for autistic children or a link to an info product about nutrition and autism.

Your group(s) can be either public or private. Private groups require you to invite and approve members. You may wish to consider this option if you’re collecting names on an email autoresponder list and want to give them access as a perk. You cna even make your group secret meaning that it cannot be found by any search on FB so the ONLY way to know of its existence is to be invited.

FB Ads
Advertising on Facebook is very popular among affiliate marketers but you do need to know how to use it before you plunk down a substantial amount of money – or even invest a little and lose it all because you didn’t know what you were doing.

The thing that many advertisers like about FB ads is that you can really target your audience well and drill down into a niche, and the ads themselves are pretty inexpensive. Because of the highly focused targeting, your conversion rate can be very high.

With a Facebook ad, you’ll want to use a mix of images and text to produce a click-through although you need to bear in mind that any text has to follow strict FB guidelines and not cover more than 20% of the ad (FB does provide a tool for advertisers to check whether their ad is compliant to the 20% rule and is well worth checking to ensure your ad is approved quickly. Your mixutre of iamage and text is something you can easily split test and you can see what works best for your particular audience.

The demographic targeting options you have are very extensive; you can choose the country, age group, interests and even relationship status – so if you wanted to target single men and promote a course on how to pick up women, you could! Or if you wanted to promote your gardening site to people who garden, your ad could just go out to those individuals.

So if you are an affiliate marketer, you really should add FB to your arsenal and by using these 3 options you can really make the most of FB to drive highly targeted traffic to your affiliate offers.

5 Reasons Your Online Business Needs Social Media

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Marketing online continues to evolve and grow and these days social media takes a front seat in most online marketing strategies as supports the growth of business. The reasons to use social platforms to engage and reach customers are plentiful; here are 5 of the main ones.

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Why do social media managers spend countless hours planning, posting, testing, and perfecting their social media presence online?

  • There are 3 billion active Internet users and 2.1 billion of them have social media accounts.
  • YouTube has more than 1 billion users, more than a 1/3 of all web users. Each and every day web visitors view hundreds of millions of hours on YouTube that generate billions of views.
  • Facebook has nearly 1.4 billion users, that’s 47% of all Internet users. 4.5 billion Likes are generated daily and nearly 75% of Facebook’s revenue comes from mobile advertising. 936 million Facebook users login in at least once daily and 52% of marketers found a customer on Facebook in 2013.
  • Twitter has 316 million monthly active users that 500 million tweets each day
  • Google+ has 363 million users that hit the +1 button on 5 billion times per day
  • Pinterest has 100 million users, 85% of which are women. 47% of Pinterest users purchase a product based on pins, with the average sale being $58.95. 67% of pinned content is from a business site and 82% of Pinterest users would rather follow a brand than a celebrity.

Impressed yet?

These stats are just one reason to use social media to market your business that really illustrate the reach that social media can have on your business, be it online and brick and mortar. Here are 4 more reasons to make social media a part of your marketing plan.

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Social media allows you to reach people at a more personal level. Many social media marketing experts explain that social media is about relationships building, that as a side effect brings about conversions for calls to action. When you connect with people and they connect with you, they are more likely to follow your brand and all it has to offer.

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Social media allows you to show off your best content, and highlight all your brand has to offer. Whether you use text, images, video, or all of the above, you can tailor your campaign to present and impress your target audience with the very best content, products, and services that your brand has to offer. Tailoring your campaign through social media allows you to meet many objectives, including, building brand reputation, customer engagement, a better customer experience through valuable information and any other goals that meet your marketing needs.

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Who isn’t sick of fighting for organic traffic when Google keeps wiping sites off their SERPS with one after another of their ongoing updates? Social media can bring a steady, long term, reliable and ongoing stream of traffic to your sites and blogs, without having to worry that some entity will come along and wipe you out.

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One of the greatest benefits of social media is that you have full control of what is presented about your company, brand, and website to your target audience. You can tailor your marketing plan to meet specific goals and not leave anything to chance. The multitude of tracking, and testing tools available, such as, Klout, SumAll, BuzzSumo, and TweetReach, just to name a few allow you to enhance and tweak your campaigns as needed to constantly improve your efforts to boost conversions.

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There is no better time than now to take advantage of all social media has to offer. If you have an online business and do not have a social media presence then you are behind the times, it’s really as simple as that.

There are many expert guides online to get you started, and educating yourself on the intricate process that is social media marketing is critical to your overall success.

There is also the option of hiring a social media marketing expert. Take care to choose a competent professional, it will not be cheap, but may well be worth it when they bring the results your business needs to succeed.

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What is the secret to being successful on social media?
The answer is simple: delivering value.

This might sound obvious to you, or perhaps it’s just obtuse and confusing. Either way, it’s undeniable and perhaps the best way to explain what I mean by this is to show you the opposite.

Which happens to be how most brands use social media…

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The way that a lot of businesses use social media is to set up their accounts and then occasionally post to them. They’re not posting regularly enough to be considered consistent but what’s worse is the nature of what they’re posting: posts talking about their products and services.

You’ve probably seen these kinds of social media pages in the past. They say things like:
“Our new POS is the best in the industry!”
“Check out our new range of clothing!”
“For service you can trust, give us a whirl”

The thing you have to ask yourself then is: why would anyone want to read that? What incentive are you giving for following your page?

This is something that a lot of businesses simply forget about: in order to get people to listen to them, they need to be offering something in return. The best litmus test you can always use is this: would you follow your own page?

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The solution is to turn your thinking on its head and to change the way you approach social media. Instead of thinking of this as a chance to promote yourself, think of it as a chance to provide an additional free service to your audience. This should be the same audience you’re trying to monetize but in this case you’re offering something completely free whether that is information, entertainment, news or inspiration. Either way, people need to look forward to your posts and they need to know what to expect.
Maybe you sell fitness products? In that case, you could provide a good service to your audience by posting new workout ideas or inspirational quotes every day. Maybe you sell clothes? In that case how about posting images of outfits to give people ideas?
Then, when you want to make a sale, you offer a genuinely exclusive discount. You have the ears and the trust of your audience and now you’re providing a limited time and exclusive opportunity. That’s how you influence through social media!

Creating Your Facebook Page

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When you begin the enormous task of promoting yourself on social media, you need to ensure that you choose the appropriate social media channel for the specific message you’re sharing and for the audience you’re targeting. In other words, if your business is all about gardening then you might have a slightly older audience, in which case a channel like Instagram may not be the best place for you. Of course, you should always do your research.

The only real “must have” channel is Facebook; almost every business should have a Facebook page. This is simply due to the fact that it is the biggest social network in the world in terms of users and also comes with a number of powerful tools that you can use to promote yourself further.

So how do you go about creating your Facebook page and what can you do to help it thrive?

Facebook Pages – Some Advanced Features

Creating a Facebook page isn’t really that different to creating a profile page. Once you’ve set up a new page, all you then have to do is to start populating it with the usual information and some good eye catching images. That means a profile picture and a cover image – and these should should be something crisp, large and grabs your attention.

But, as always, the devil is in the details and there are a lot of cool additional things you can do to get more exposure and success for your new page…

Insights

You should definitely check out the ‘Insights’ tab along the top of your page. Here you can see which of your posts is performing well (and which aren’t) and how many new followers you’re getting on a regular basis. This information lets you see what’s working so you can do more of it!

Publishing Tools

Likewise, the publishing tools option is a great way to do things like drafting or scheduling post. The latter allows you to spend a day writing some posts and then schedule them to be posted automatically at pre-determined date and time.

Call to Action

There’s a link just over your cover image in the bottom right. This is your call to action button and you can use it to send visitors to your website, shop or even a squeeze page. It’s definitely worth adding and using!

Store

Did you know you can actually add a store to your Facebook page if you’re using WooCommerce or Shopify! This is a great way to increase your Facebook ROI!

Become a Local Business

If you have a physical business such as a high street store then be sure to let your visitors check in! Click the ‘About’ button, choose ‘Page Info’ and then insert your address; it’ as simple as that. Make sure to tick the option to let people sign in!

So there you have it; a few simple tips to ensure you get your new Facebook page off to a flying start…

Why Does Your Online Business Need Social Media? Part 5

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As mentioned in the last post, the final reason for using social media marketing is:

Control

One of the biggest benefits of using social media marketing is that you have full control of what you present to your audience about your company, brand, and website.

You can tailor your marketing plan to meet specific goals and not leave anything to chance. There are a myriad of tools and apps that allow you to track and test your efforts. Take a look at Klout, SumAll, BuzzSumo, and TweetReach, if you want to enhance and tweak your campaigns as required to constantly improve your efforts to boost conversions.

In summary

So there you are. The 5 top reasons why your business needs social media are:

• Reach
• Relationships
• Showcasing your stellar content
• Traffic
• Control

There is no better time to take advantage of all social media marketing has to offer. If you have an online business and you don’t have a social media presence then you are far behind the curve and at a severe disadvantage from you competitors, it’s really as simple as that. And social media itself is also evolving with the increasing popularity of live video streaming platforms such as Periscope. Blab, Meerkat and Facebook Live. If you don’t keep up you can quickly get left behind!

There are many training courses online to help get you started, and educating yourself on crafting your social media marketing is critical to your overall success.

If you have the cash you could think about hiring a social media marketing expert to set up and manage your campaigns for you; just take care to choose a competent professional as it will not be cheap, but could be worth it if they bring the results your business needs to succeed.

To learn more about live streaming and being on the cutting edge of social media marketing you should take a look here: http://ezrd.me/r/?rd=083Q5UWeb

Why Does Your Online Business Need Social Media? Part 4

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As mentioned in the last post, the next reason for using social media marketing is:

Traffic!

If you are still trying to build a following using organic traffic and you scream when Google keeps destroying your rankings with one of their ongoing updates, then stop NOW.

Social media can bring you a steady, long term, reliable a stream of traffic to your sites and blogs, without having to worry that some algorithm will come along and wipe you out.

And if you have a little money (and it doesn’t have to be a lot) you can pay for traffic using ads to either drive people to your opt-in pages or to increase Likes to your fan page. Both are good strategies and should be included in you social media marketing arsenal.

In the final post in this mini-series we will look at control…

Why Does Your Online Business Need Social Media? Part 3

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As mentioned in the last post, the next reason for using social media marketing is:

Showcasing your stellar content

Social media is a great place to show off your best content, and highlight all your brand has to offer. It doesn’t really matter whether you use text, images, video, or a combination of them all; the beauty of content marketing is that you can tailor your campaign to ensure that it is laser focused on your target audience with the very best content, products, and services that your brand has to offer.

Adding content marketing to your social media strategy allows you to meet many objectives, including building brand recognition and reputation, increasing customer engagement, providing a better customer experience through valuable information and any other goals that your marketing requires so neglect showcasing your content at your peril.

In the next post we will look at traffic…