When you are trying to establish your brand, you also need to create a mission statement that really defines your brand.
In all honesty, it is probably best to create this first so you really know and can focus on what your brand stands for.
So what is a mission statement? Well, put simply it is a short paragraph or line that tells prospects what your business is about, what you do and why you do it. This is your goal, your vision and your commitment.
From here, you will then have a more inspiring vision that you can use in order to inform your other choices – such as your choice of logo and brand name (if not using your own name as a personal brand).
Now your logo really stands for something. And when that’s the case, people can stand behind you and come into line with your ideals and become your biggest fans.