Any marketer worth his salt knows that branding is crucial to their long term success but many of them make the mistake of thinking that a brand is all about a logo, but this is thinking too simply.
So if a brand isn’t just a logo, then what is it all about?
Well, one other obvious aspect of a brand is the name. Your company needs a name and likely this name will also be the name of your website. Having a brand name like this for your website is one of the best things you can do to start getting attention for your business immediately. Try to make your name congruent with your business and easily recognisable.
Google has stated that brands are far more successful at search engine optimization these days, and certainly from a user’s perspective, brand names are a lot more memorable and professional sounding. In other words, calling your fitness based website something like ‘FitLand’ will work much better than ‘FitnessAndHealthArticles’.
You also need a visual style. Once you’ve created your logo, you’ll have chosen some colors and maybe some images that will relate to your business and that will form the basis of these logos. Now you need to take those colors and shapes and work them into everything else you do. If your logo is red, your website and your social media pages need to incorporate this red color. Having this consistency across your logo and website helps to tie everything together and makes it easier for people to remember you.
If you want to learn more about branding and how it fits into your business success, you may want to take a look at this free video.