Digital Profit Success

Your Mission Statement

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When you are trying to establish your brand, you also need to create a mission statement that really defines your brand.

In all honesty, it is probably best to create this first so you really know and can focus on what your brand stands for.

So what is a mission statement? Well, put simply it is a short paragraph or line that tells prospects what your business is about, what you do and why you do it. This is your goal, your vision and your commitment.

From here, you will then have a more inspiring vision that you can use in order to inform your other choices – such as your choice of logo and brand name (if not using your own name as a personal brand).

Now your logo really stands for something. And when that’s the case, people can stand behind you and come into line with your ideals and become your biggest fans.

 

What Is A Brand?

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Any marketer worth his salt knows that branding is crucial to their long term success but many of them make the mistake of thinking that a brand is all about a logo, but this is thinking too simply.
 
So if a brand isn’t just a logo, then what is it all about?
 
Well, one other obvious aspect of a brand is the name. Your company needs a name and likely this name will also be the name of your website. Having a brand name like this for your website is one of the best things you can do to start getting attention for your business immediately. Try to make your name congruent with your business and easily recognisable.
 
Google has stated that brands are far more successful at search engine optimization these days, and certainly from a user’s perspective, brand names are a lot more memorable and professional sounding. In other words, calling your fitness based website something like ‘FitLand’ will work much better than ‘FitnessAndHealthArticles’.
 
You also need a visual style. Once you’ve created your logo, you’ll have chosen some colors and maybe some images that will relate to your business and that will form the basis of these logos. Now you need to take those colors and shapes and work them into everything else you do. If your logo is red, your website and your social media pages need to incorporate this red color. Having this consistency across your logo and website helps to tie everything together and makes it easier for people to remember you.
If you want to learn more about branding and how it fits into your business success, you may want to take a look at this free video.

Making An Impact

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If you want to make the maximum impact on the web, then it’s simply not enough to have a social media account(s) and a blog. You really need to ensure that there is a brand behind that social media account and behind that blog – something instantly recognisable that ties all of your posts and comments together under a single banner and something that people will feel is more than the sum of its parts and is a guaranrtee of quality.

But a brand isn’t just a logo. In order to have a real brand that has raving fans, you need to know what it is that makes something like this work and how to go about building yourself an image and then (more importantly) how to gain exposure for that image.

A Note To Us Marketers

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One of the jobs of us as marketers is to attract those you want to sell to and work with, BUT equally importantly, you need to repel those who don’t resonate with you or your message.

A big mistake that many new marketers make is to try to appeal to everyone but, trust me, that will make you miserable as you will be dealing with people that just don’t “get it.”

Draw a line in the sand and stake your claim. Be YOU and don’t apologise for being yourself to people who just don’t resonate with you. Just say goodbye, move on and focus on those people who DO appreciate what you have to offer them.

How to Create a Versatile and Effective Logo

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When you create your logo, you will be developing a symbol or a stylish way of writing your company name that you will subsequently use to represent the entirety of your brand. As you can imagine, this is an important consideration as you are going to be using that image in every piece of marketing and on every product and service you put out.

So it needs to be good. The question is; how do you make sure it is?

Brainstorming The Idea

Coming up with a killer idea is going to be the most difficult part to start with but there are a few ways you can get over that blank screen staring back at you.

The first is to look for inspiration. Create a mood board by collecting anything that gives you ideas or that you like the looks of. At the same time, draw down all the related images and symbols that you associate with your industry or niche.

The next thing you can do is to try combining that imagery in various ways alongside your company name written in various fonts. Don’t be afraid at this stage to try absolutely anything – just throw out every idea and see what sticks. You will eventually end up with a few different designs which you can then decide upon by asking around. As a rule, the simpler ones are preferable as they will prove to be more versatile ultimately.

It’s worth noting at this stage that the colors you choose are likely to affect the coloring of your website, of your products and more – so don’t choose a color that’s too garish!

 Creating Your Logo

To actually create your logos, you need to use vector software, the most popular example of which is Adobe Illustrator. This software has the advantage of creating images that you can subsequently edit with ease and which you can scale to any size with no loss of quality.

You might find in future that you need to use different versions of your logo. For instance, if your logo is white and it needs to appear on a white background, then you might have to invert it or make it a light grey. Illustrator will allow you to do this quickly and easily, as will having a relatively straightforward and simple logo to begin with. Follow this advice then and you’ll be able to ensure your branding works in as many different situations as possible.

If you want to know more about branding and how it can fit into YOUR business, take a look at this FREE video here

Content Marketing Strategy To Establish Authority In Your Niche

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Once you’ve created a brand for yourself, the next job is to start making that brand recognisable by creating a reputation around it that will encourage people to seek you out and to (hopefully) order more of your products and services. The idea here is to establish your brand to the point where people consider your logo and/or your name to be a ‘guarantee of quality’ so that they know they can trust you. People will then seek you out to get your opinion and at that point, selling will become a LOT easier. This is essentially how you become an authority and a thought leader for your chosen subject matter.

One of the best ways to reach this point is through content marketing. This means publishing content on your site and on other channels that will demonstrate your knowledge and gradually help you to build a name for yourself.

The mistake that a lot of bloggers and business owners make here is in thinking that they can build that name for them with just one or two posts. But in reality the ‘process’ of content marketing and of building trust is a long term strategy.

These are the steps that any blog must go through to become an authority in the eyes of any one customer…

  1. A visitor finds a blog post by accident and reads it, finds it valuable and entertaining. They then leave your site and give you no further thought.
  2. They then come across another blog post and finds it this one entertaining too. Now they might make a note of your website name/brand.
  3. They then find your blog a few more times and eventually come to think of you as someone they can trust on a particular subject. They may actively start to look around the rest of your site at this point and may even subscribe to your mailing list.
  4. In future, when they are looking for information about a given topic, they will specifically search for your website or business name along with their question because they believe they can trust your answer.
  5. At this point they now consider you an industry leader and if you suggest something for them to buy they will be more likely to trust your judgement and make a purchase.

As you can see, a content marketing strategy is a long process and is predicated on you delivering consistently high quality content for a long time! But it will be worth it in the long run.

4 Ways To Help Your Customers Get To Know You

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If you are trying to build a personal brand in order to build trust and authority in your niche, then one way to achieve this is to get your visitors to feel as if they know you. By doing this, they will be far more likely to trust your future posts and far more likely to want to listen to you when you suggest buying a product.

Think about it: who would you be more likely to listen to your recommendations to purchase a product; a friend or an advert? Obviously it is the friend and that’s because we feel as though we know them and can trust their judgement. If you can be seen in the same way by your audience, then your suggestions will carry much more clout and your offers will be much more persuasive.

So how do you go about establishing this level of trust? Well here are a few options…

Write in the First Person

Try to write some of your messages in the first person. This is rather different to what you may have learned in school. Most schools will teach that writing in the third person is preferable for business as it sounds more professional and authoritative but the point here is that you want your readers to feel as though they know you and as though you are personally recommending something. And you can do this by writing in the first person. Use ‘I’s and ‘Me’s and generally write as though you’re talking to that person; write as if you are writing a letter to your mother!

Honesty is the best policy

And don’t just write in first person, make sure you’re being honest too. If you have concerns about a product, let your audience know; believe me, they will appreciate it. Not only does this fill in your personality but it also shows that you’re willing to ‘tell it how it is’ and boosts your integrity. The same goes for talking about issues in your personal life which has the added bonus of making you more relatable; you can be seen as a fellow traveler along the journey.

Make good use images or photos

Including images of yourself is a great way to help people feel as though they’re getting to know you. Remember that a picture paints a thousand words and it is always nice to put a face to a name. If you’re writing about the benefits of a certain exercise, then why not include an image of you performing that exercise? This is also a good way to get graphics for your site without paying the high prices charged for stock images.

Get on camera!

Why not go one step further and put yourself on camera?! If you are confident enough, then going on YouTube is a great way to reach a larger audience in a way that will leave a more lasting impression. Video is infinitely more engaging than text so if you have the confidence, go for it!

How to Create a Brand That People Will Love

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If you want to make a big impact on the web, then it’s simply not enough to have a social account and a blog. You also need to make sure that there is a brand behind that social media account and blog – something that ties all of your posts and comments together under a instantly recognisable single banner and something that people will feel is more than the sum of its parts.

And you need to realise that a brand doesn’t just mean a logo. In order to have a real brand that has a base of raving fans, you need to know what it is that makes something like this work and the best way to approach building yourself an image and then gaining exposure for that image.

So What is a Brand?

So if a brand isn’t just a logo, then what is it?
Well, one obvious thing that a brand also needs is a catchy name. Your business/company needs a name and in all likelihood, this name will also be the name of your website. Having a brand like this for your website is one of the best things you can do right away to start getting attention for your business as it is easy for someone to search for your brand name and land on your website.

Google has actually stated that brands are far more successful at search engine optimization these days (although this is always subject to the ever changing algorithm!), while from a user’s perspective brands are also a lot more memorable and professional sounding. In other words, calling your website ‘FitLand’ will work much better than ‘FitnessAndHealthArticles’ as this is far too generic and not recognisable.

You also need a visual language. Once you’ve created your logo, you’ll have a basic color palette and maybe some images that will relate to your business and that will form the basis of these logos. Now you need to take those colors and shapes and work them into everything else you do. If your logo is red, your website and your social media pages need red accents. This consistency increases your brand recognition so don’t miss this step out!

Your Mission Statement

Another crucial component is creating a mission statement for your brand. Ideally this should be done first as it should underpin all your branding so it is probably the most important step.

So what is a mission statement? Basically it is a short paragraph or line that states what your business is about, what you do and why you do it. This is your goal, your vision and your commitment.

From here, you then have a more inspiring vision that you can use in order to inform your other choices – such as your choice of logo and name.

Now your logo and brand actually stands for something and when that’s the case, people can buy into it and really get behind you.